• GLOBAL CONSULTANCY
    Brand Aroma
    BWP was invited to work with this global leader in scent marketing. Recent acquisitions and new product development required both a strategic re-alignment of the company's brand portfolio as well as a drive for re-launching and driving awareness across EMEA and US markets.
  • Brand Planning
    Flexifoil
    The Flexifoil brand is synonymous in the UK for its high quality kites and land-surfing equipment. However, with the five times World Champion kitesurfer as one of its riders, the company recognised the need to be seen as a global, extreme sports brand. BWP ran a six month brand planning and consultancy programme to develop this new identity and more importantly, cultural blueprint for the company.
  • RETAIL CONSULTANCY
    Henderson Global Investors
    Working across Henderson's European Outlet Mall Fund, BWP was invited to work with Henderson to review local marketing plans and expenditure to ensure marketing activity was focused and efficient to drive asset value.
  • COMMUNICATION STRATEGY
    Henderson Global Investors
    Henderson Global Investors manage a retail portfolio of 19 properties in eight European territories. Comprising of both retail warehousing and full-price shopping centres, the Herald Fund is Henderson's primary retail fund, with over 446,000 square metres of retail space under management. It provides investors with a diversified portfolio of quality real estate and draws upon Henderson's leading edge pan- European asset management and research facilities.
  • TOWN CENTRE BRANDING
    The Centre, Feltham
    BWP handled the BCSC Gold Award winning launch of The Centre, Feltham. Morley Fund Management's retail-led mixed use development is at the heart of the £100 million regeneration of the area. Feltham is well and truly being re-positioned as a vibrant community with civic pride.