Working with Livvy\'s
Working with Christy
Working with Henderson
Working with The Perfume Shop
Working with Savills
Working with Gordon Brothers Europe
Working with BCSC
Working with Knight Frank
Working with Network Rail
Working with eBay
Working with Everyman
Working with Michael Van Clarke
Working with EFM
Working with The Harlequin
Working with Land Securities
Working with Dockside
Working with Polaroid
Working with Grosvenor
Working with Flexifoil
Working with IKEA
Working with ttMobiles

  • A healthy working relationship

    Truly a full service agency, BWP has the expertise to meet any client brief. Whether you are looking to develop a new brand, run a multi-channel marketing campaign, are on the hunt for beautifully designed literature or a shining, user-friendly website, we have the team you can rely on to create exactly what you need.

    The one thing that remains the same no matter what your requirements is our approach; committed, creative and focused on delivering results and Shaping your Brand Destiny.

    Please click on a business card to find out more about our work for individual clients.

  • Working with Livvy's

    Livvy's Group is the complete telecoms solutions provider for UK businesses, offering both mobile and landline telephony to make corporate communications as efficient and effective as possible. The Livvy's business and brand is expanding at a phenomenal rate and the company approached BWP to help manage the growth and direction of the brand in order to maximise exposure in the telecoms sector.

    BWP is working to leverage exposure of the Livvy's brand alongside its key strategic partners including O2 and BlackBerry. This is being achieved through creative brand management, specific channel marketing and internal identity development.
    BWP has changed the way we have approached marketing the business, and the way we have built the relationships with our key partners.
    Mark Bowman, Managing Director

  • Working with Christy

    Established for over 150 years, England's original towel manufacturer, Christy is an expert when it comes to towels and is currently the UK's towel brand leader. It is a highly trusted name that builds on tradition and is synonymous with quality. In addition to its towel ranges, the company currently offers a unique range of bed linen and accessories all produced using the very finest natural fibres.

    Following a BWP-led brand planning process in 2008, BWP is now responsible for the marketing and advertising of all new product launches for Christy UK. The overall aim is to increase brand awareness across a younger target audience and revitalise the brand nationally. Recent work on Christy's 'Supreme Towel' range was very well received with Christy USA now using BWP's artwork across its trade advertising and House of Fraser offering Christy a window display based on the design of the POS materials.

  • Working with Henderson

    Henderson Global Investors manages a retail portfolio of 19 properties in eight European territories. Comprising both retail warehousing and full-price shopping centres, the Herald Fund is Henderson's primary retail fund, with over 446,000 sq m of retail space under management.

    BWP is currently overseeing the retail marketing strategy on three of Herald's schemes: Centro Navile and Serravalle Retail Park in Italy and Molndal Kållered in Sweden. Responsible for defining strategies that improve awareness of the centres, drive footfall and influence spend, BWP is able to apply expertise from 15 years experience in European retail.
    BWP's creative approach to addressing and understanding the issues of the schemes, and managing local teams to deliver the right strategy while developing relationships with the retailers on site, has had a marked impact on the performance of the assets.
    Kay Jackson, Head of Asset Management, Herald Fund

  • Working with The Perfume Shop

    The Perfume Shop is the UK's largest specialist fragrance retailer with 179 shops nationwide selling all major designer fragrance brands at value for money prices.

    Working with The Perfume Shop, BWP has created some new marketing collateral for the brand including seasonal Look Books and updated press folders which have been used at The Perfume Shop's bi-annual press shows. BWP has also advised on other creative work. BWP's sister agency, Primal manages the trade and consumer PR campaigns for The Perfume Shop.
    BWP has produced some amazing stuff for The Perfume Shop over the time we have worked together. All communication is delivered to our target audience in a professional and even more brand reflective way.
    Michelle DVaz, National Advertising & PR Manager

  • Working with Savills

    As one of the UK's leading leasing property companies, Savills turned to BWP for leasing projects at a number of sites including No.1 Longwalk at Stockley Park and Orbis, close to Heathrow Airport. At both sites, BWP developed a strong brand identity and produced luxurious brochures that reflected the quality of the office buildings.

    At No. 1 Longwalk, BWP was challenged to develop a concept that would sell the vision of the finished building, while it was still only a building site. A 2,500 sq ft bespoke marketing suite was produced that enabled visitors to visualise how their own company offices could look. A scaled CGI image was included on the reception rear wall and a cinema area was created to show video footage. The property was successfully pre-let on a 10-year lease - the largest pre-let in the south of England during 2010.
    The new marketing suite has truly had the desired effect and makes the building feel completed rather than the cold empty shell that it actually is.
    Simon Glenn, Savills

  • Working with Gordon Brothers Europe

    Gordon Brothers Europe is part of the global Gordon Brothers Group. It is one of Europe's leading restructuring and investment firms operating primarily in the retail sector but also across wholesale, commercial, industrial and property.

    BWP has worked with Gordon Brothers Europe for over 10 years, and recently implemented a mix of brand planning and high end design to rebrand Gordon Brothers Europe. This included creating a new-look website, developing new brand messages and producing some 'stand-out' sales materials.
    Last year was a year of huge change at Gordon Brothers Europe and BWP was there for us throughout the process. After 10 years in business, we needed to update and refresh our brand to reflect our proposition. We now have some fantastic new branding and superb, modern marketing collateral and are extremely proud of what's been achieved.
    Malcolm MacAulay, Chief Operating Officer

  • Working with BCSC

    BWP has been working with BCSC since being commissioned to design and print the landmark research project 'The Future of Retail Property' in 2007. Comprising of nine volumes, BWP worked within the BCSC brand framework to produce a suite of collateral that developed BCSC's research identity and helped establish them as the respected voice of retail property.

    Since then, the partnership has included the design and production of a number of influential research papers, as well as the identity of the 2009 Shopping Centre Managers' Conference.
    BWP has always risen to the challenge of presenting research documents in a creative and engaging way - maintaining a consistency in the research brand, but always adding a visual interpretation that helps increase the impact of the reports.
    Davinder Jhamat, Knowledge & Research Manager, BCSC

  • Working with Knight Frank

    With commercial, retail, residential and investment divisions, Knight Frank is one of the best known names in the UK property industry. With a highly visible brand covering all its divisions, it maintains a consistent presence in the marketplace, delivered by a committed and passionate team.

    BWP has been fortunate enough to be work alongside this team to develop a new creative approach while maintaining the established corporate identity. This has allowed Knight Frank to present itself in a contemporary way, without compromising its traditional values.
    BWP certainly pushed the creative boundaries of our guidelines, but the results speak for themselves - a 100% success rate in pitch presentations to date. BWP has definitely left its mark on the way we present ourselves as a company.
    Jo Blackman, Commercial Marketing Manager

  • Working with Network Rail

    Network Rail owns all UK train stations and retains operational control of 18 of the largest stations. These represent a staggering 944 million visits per annum with an affluent customer profile: 73% are ABC1. All stations are thriving city centre retail locations and Network Rail's retail team works with over 120 brands across the managed station portfolio.

    BWP works with Network Rail to drive increased awareness of the retail offering on concourse as well as through B2B activity to drive leasing of station sites.
    The team really understood our objectives and in one of the most difficult economic trading periods in retail history created a tremendously successful campaign. Network Rail was seeking to showcase its retail opportunity and deliver deals and this was achieved with by an excellent team effort.
    Peter Beard, Marketing Manager

  • Working with eBay

    As a leading name in the Retail Outlet sector, BWP has worked with eBay to launch and develop its new and hugely successful Outlet proposition for the UK site. Tasked with selecting key products and brands for the outlet, managing pricing information and images, tracking stock levels and submitting merchandise selection reports, BWP has helped shape the site and drive its strong sales results.

    Having seen the results from the UK, eBay has decided to take the Outlet concept to other global markets. BWP is very proud to have been part of the development and success of the eBay Outlet.

  • Working with Everyman

    Chic boutique cinema chain The Everyman Cinema Club approached BWP to raise awareness around its flagship venue in Hampstead and act as a Brand Guardian. BWP created a collection of exquisite collateral including brochures and a new website as well as developing an exclusive members club that ensured total integration across the entire marketing mix.

    BWP's work for Everyman won a prestigious Property Marketing award for Best Leisure Campaign.

  • Working with Michael Van Clarke

    Working with celebrated London hairdresser Michael Van Clarke on the launch of his revolutionary new hair care range, '3 More Inches', BWP designed and built the '3 More Inches' microsite as well as designing invitations and press folders for the launch event.

    BWP designs and sends regular eDMs for the Michael Van Clarke salon and has also worked on Michael's own personal Full Tax Receipts website.

  • Working with EFM

    With a number of retail assets across the UK and Europe, EFM was looking for a solution to manage a suite of websites on a platform that was both time and cost efficient. BWP was able to offer its retail marketing experience to deliver a template driven digital solution that enabled the shopping centres to retain their individual brands, while being managed through a central intuitive management system. This versatile software is easily operated by the centres themselves.

    With seven EFM shopping centres sharing the platform, the solution has proved a success with both management and retailers - encouraging interaction and promoting the relevance of a strong digital presence in today's retail market.

  • Working with The Harlequin

    Watford's premier shopping centre, The Harlequin, appointed BWP to develop a number of creative experiential events and marketing activities and work with the in-house marketing team to increase awareness of the centre in the region. Following a number of high profile and award-winning events including Brand Union and Jean Genie, BWP and The Harlequin continue to work together to drive high number of shoppers in to the centre.
    BWP has done a great job developing Brand Union. We knew we had a lot to offer the youth market, but we couldn't find a way of getting to them and speaking their language. The Brand Union has allowed us to do this.
    Chrissy Dawson, Marketing Manager

  • Working with Land Securities

    Working with the UK's leading real estate investment trust, Land Securities, BWP has designed advertising collateral to specifically support its outlet schemes.

    A recent overhaul of leasing material has resulted in a specific outlet scheme brand identity being developed by BWP. Brochures and other marketing collateral to support the outlet team are being created.

  • Working with Dockside

    Over the course of seven years, BWP's integrated approach to marketing, digital, PR and media strategy has ensured Dockside has become an outlet shopping success story. With a number of innovative events across the year, Dockside continues to drive excellent footfall numbers into the centre and increases sales year on year.

    Recently BWP persuaded Dockside to invest in a new leasing initiative raising awareness of the Dockside offering amongst potential retailers. This initiative proved to be hugely positive securing at least two further major retailer signings as well as instigating numerous potential tenant meetings.
    BWP has consistently achieved above and beyond for Dockside, hosting some truly fantastic events and creating an integrated approach for the centre that really works. We loved their imaginative leasing campaign and the results have been fantastic.
    Anthony Sutton, Centre Manager

  • Working with Polaroid

    BWP has been working on the iconic photography brand, Polaroid since its sister agency Primal won a two-way pitch to undertake the UK PR surrounding Polaroid's return to the market after a two-year hiatus.

    BWP worked with Primal to produce a fully designed pitch document that looked exactly like a retro Polaroid film case. It was this, as well as the outstanding content, that helped Primal beat off the competition.

    Since then, BWP has created a series of standout invitations to Polaroid's summer press event. These invitations were a set of three Polaroid instant photographs of traditional seaside scenes taken by renowned photographer Jon Nicholson. The feedback from the press was extremely positive and over 60 journalists attended the event.

  • Working with Grosvenor

    International property group, Grosvenor has an unrivalled level of expertise in all key areas of the property market. It is a specialist developer, investor and fund manager in several sectors including residential, retail, office and industrial property both in the UK and across the globe.

    BWP works with Grosvenor to supply leasing support materials for its portfolio of UK shopping centres. BWP further supports Grosvenor with creative marketing and strategic planning. Utilising its in-house content management system, which has been built specifically for shopping centres, BWP is able to offer Grosvenor detailed reporting across all centres as well as enabling tenants to provide updates.

  • Working with Flexifoil

    Flexifoil is the UK's leading manufacturer of kites and a byword for kitesports. Since 1972 the company has been championing the growth of kitesports across land, sea and snow. The true originator of kitesports, within the UK the brand is known for its quality and innovation.

    Flexifoil approached BWP to identify and develop a brand proposition which would differentiate it from the competition in key territories such as North America, Australasia and mainland Europe. The result was a brand positioning brochure that took the ethos of Flexifoil and presented it as a highly innovative and imaginative visual representation of the brand.
    The team at BWP delivered what is essentially the most exciting global manifesto the kitesurfing industry has ever seen. Flexifoil's credentials as a British brand without compare has projected us onto a worldwide stage with a bang.
    Roy Carter, Managing Director

  • Working with IKEA

    BWP has worked with IKEA to create a number of award winning campaigns that reflect the iconic Swedish furniture giant's distinctive brand values and fuel the frenzy of excitement that surrounds its new store openings. From high impact experiential campaigns to support the opening of IKEA's Coventry and Southampton stores, to a family fun day in association with the Swedish Embassy at Hampstead Heath, BWP continues to develop a raft of original campaigns to ensure IKEA always stands out from the crowd.
    I have worked with BWP since they first pitched to launch our Coventry store in 2007. I was immediately impressed with their creativity and originality and throughout the launch they did not disappoint. Following the success of the Coventry campaign we appointed them to work on the launch of our Southampton store.
    Shirley Jones, Store Expansion and PR Manager, IKEA

  • Working with ttMobiles

    ttMobiles is a leader in the field of wireless expense management, allowing its clients to take control of their mobile fleet costs. Well known within the sector, its service offering and brand were less well known in the wider business sphere. BWP was invited to run some Brand Planning exercises and develop a Brand Vision book for the ttMobiles brand and its staff.

    Following the development of the ttMobiles website, BWP continues to design corporate literature and run a number of highly creative direct mail campaigns through the year, pulling from the core brand values of providing its clients with 'truth'.